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Get Found

Google, local search, AI answers and reviews: how a clinic gets in front of people who are already looking.

Part of Marketing & patient growth, where you can browse every marketing guide by topic.

Chapters

  1. Start here

    How to rank an aesthetic clinic on Google: fix one service page first

    Improve your clinic’s service pages, local relevance and Google visibility. Follow a worked page rewrite and use the printable SEO brief.

    7 min read
  2. Google Business Profile for clinics: fix the route from search to booking

    Improve your clinic Google Business Profile with relevant categories, services, photos and direct booking links. Test the route from search to reception.

    8 min read
  3. How to ask for Google reviews after a clinic visit, with templates

    Ask for Google reviews with clinic email and text templates. Set the right branch link, timing and opt-out checks, without incentives or selective requests.

    7 min read
  4. How to reply to a negative clinic review

    Reply to a negative clinic review without revealing private details. Use three response templates, choose the right owner and record what needs fixing.

    7 min read
  5. Clinic location pages: what each branch page needs

    Build a useful page for each clinic branch with clear directions, entrance photos, local staff, services and booking links. Includes a printable brief.

    7 min read
  6. AI search for aesthetic clinics: how to show up in ChatGPT and AI Overviews

    Check what AI search says about your clinic, correct source pages and review crawler access. Keep mentions, website visits and enquiries separate.

    7 min read
  7. What should an aesthetic clinic blog about? Write what reception keeps answering

    Find useful aesthetic clinic blog ideas in reception questions. Plan posts with practitioner input, useful service-page links and a clear next step.

    7 min read
The Clinic Growth Playbook cover with two inside pages: the worksheet What can you afford to pay for a click? and the 12 costly mistakes

Free for clinic owners

The Clinic Growth Playbook

60 pages for UK aesthetic clinics and medispas: the mistakes that quietly cost you, the numbers that matter, and the playbooks that fill a diary. Free, as a PDF.

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