Clinic Advertising
Google Ads, Meta and LinkedIn for clinics, and the medicine advertising rules that shape every ad.
Part of Marketing & patient growth, where you can browse every marketing guide by topic.
Chapters
Start hereAesthetic clinic advertising rules: can you advertise anti-wrinkle injections in the UK?
Understand UK clinic advertising rules, prescription-only treatment limits and Google and Meta policies. Includes a wording example and ad brief.
Google Ads for aesthetic clinics: what £600 buys and how to make it count
Plan one clinic Google Ads campaign: budget, keywords, location, landing page and measurement. Work through the £600 example and campaign brief.
Clinic landing pages for ads: build one, then test it fairly
Plan a clinic landing page that matches your ad. Choose the headline, photos, proof and enquiry route, then compare pages using useful outcomes.
Google Ads clicks but no clinic enquiries? Start here
Getting Google Ads clicks but few clinic enquiries? Check conversion counts, search terms, location, the landing page and replies with a worked diagnosis.
Negative keywords for clinics: what to exclude and why
Choose clinic negative keywords without blocking useful searches. Learn broad, phrase and exact exclusions, organise lists and record each decision.
Should your clinic run Google Ads on its own name?
Decide whether clinic-name Google Ads deserve a budget. Review competition, separate brand reporting and compare results without overstating a small test.
Meta ad rejected? How aesthetic clinics fix it or request a review
Find why a clinic’s Meta ad was rejected, inspect the ad and destination, and decide whether to correct it or request a review. Includes a record sheet.
Aesthetic clinic marketing budget: how much to spend, worked back from one patient
Set a clinic marketing budget from treatment contribution, acquisition costs, diary capacity and cash. Use a worked example and printable budget brief.
