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Money & expansion

Decide what to charge, fund, buy, keep or expand. Start with the question you need to settle.

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3 free guides for the decisions behind the business.

Browse all 3 Money & expansion guides

More Money & expansion guides

Prices, costs and cash 1

Prices, costs and cash
Aesthetic clinic KPIs: five weekly numbers and what each hour earns
Track clinic enquiries, bookings, attendance and treatment contribution with clear definitions. Use the worksheet to choose one action each week.
8 min read

Service and investment decisions 1

Service and investment decisions
How to launch a new aesthetic treatment: supplier support and a budget that adds up
Plan a treatment launch from supplier support to the first campaign. Check training, diary space, launch costs and follow-up with a worked plan.
7 min read

Branches and expansion 1

Branches and expansion
Buying an aesthetic clinic: check who controls the website before you sign
Check domains, website access, Google profiles, accounts and enquiry records before buying a clinic. Build a marketing-asset handover schedule.
8 min read

The Clinic Growth Playbook cover with two inside pages: the worksheet What can you afford to pay for a click? and the 12 costly mistakes

Free for clinic owners

The Clinic Growth Playbook

60 pages for UK aesthetic clinics and medispas: the mistakes that quietly cost you, the numbers that matter, and the playbooks that fill a diary. Free, as a PDF.

12 costly mistakes that quietly lose clinics patients, and how to fix each one
41 growth playbooks: Google, ads within the rules, AI answers, reviews and follow-up
6 worksheets, including what you can afford to pay for a click and an enquiry